With today’s synthetic turf products featuring grass blades that contain multiple shades green and brown, we are now able to offer turf products that look just as real as any natural grass lawn. Because of this, more homeowners are making the switch. Even early adopters are upgrading to newer versions of artificial grass to take advantage of the improved realism.
Craig Voyton, owner of SmartGrass, noticed this to be a recurring trend in his 15 years in the turf industry. “Homeowners switch to turf because of the aesthetics. They want the perfect, natural grass look, but don’t want the maintenance responsibilities that go along with it,” he told us. “The best selling products are the ones that are going to hold up, have great color, and work well with pets or kids.”
SmartGrass recently installed 1,200 square feet of Diamond Pro Fescue and 250 square feet of Poly Putt 2-Tone in this Rancho Palos Verdes tiered yard. Diamond Pro Fescue features dual shades of field and olive green tones complimented by a brown thatch for added realism. Poly Putt 2-Tone 15’ is the natural progression of putting green turf which has been tested to closely replicate professional putting greens.
Voyton believes that the progression of grass and its popularity happened simply because of the timing. “First we had the drought in California which was followed closely by the government rebates and benefits for switching,” he says. “After a while, people want their green lawn back and the installers and homeowners are demanding more aesthetically pleasing products.” Voyton saw numbers really start to go up approximately 8 years ago when turf changed and became a more advanced product.
“I get clients from 8-10 years ago calling us and asking for an upgrade and we’re happy to help,” Voyton says. “The switch is done much easier and at a lower cost to the homeowner because the foundation is already done from the previous turf installation.” Business is always growing for SmartGrass and they don’t see it slowing down anytime soon.
SmartGrass has been in business for over 15 years and has installed more than 6,000 artificial grass projects. Their long-standing business has allowed them to do many installs for dog rescues, Veteran groups, and celebrities. With over 100 Yelp reviews and a 5 star rating, Smart grass takes pride in their customer service and their products. SmartGrass is also not limited to the California area. They send crews to a variety of states including Nevada, Arizona, and the east coast.
Smart Grass is our November 2017 “Install of the Month” winner.